With Affection, From California - Our goal is to transform the luxury beauty landscape by offering exceptional products at affordable prices. We conceive, design, evaluate, and produce everything in-house, aiming for top-tier colors and formulas. We take great pride in our commitment to being entirely cruelty-free and prioritizing our community in everything we do.
Why You Need It - Line, fill and reshape your lip line with these velvety lip products that glides on effortlessly for the easiest fuller lip hack.
Application Tips - Using our plumping lip liners, follow your natural lip line with our for a subtle juicy look, or overline Cupid’s Bow and bottom center lip for an extra juicy look. You’ll feel a slight tingle - don’t worry, that just means it's working! Wear alone or top with So Juicy Plumping Gloss Balm or So Juicy Plumping Gloss.
Why You'll Luv It - Ceramides + Peptides help plump the look of lips and visibly smooth lip lines while feel-good Ginger visibly boosts lip volume.
For the Perfect Plump - Visibly plump and reshape your lips with our long-lasting lip plumping liners. It delivers the cleanest lines and helps minimize feathering while boosting your lip line for a pouty effect. Plus it’s retractable for an always sharp, versatile application.